Vehicle Economics: Trends, Costs, and Change

In 2025, the average transaction price of a new car in the United States approached $50,000 for the first time. While sticker prices have captured headlines, they tell only part of the story. Beneath the surface, shifting supply chains, evolving consumer demand, financing conditions, and policy incentives are reshaping vehicle economics across the auto market.

In this webinar, Jessica Caldwell, Head of Insights at Edmunds, will join ZETA’s Corey Cantor for a data-driven discussion on how vehicle economics have changed in recent years and what those shifts mean for the future of the industry. Drawing on the latest industry data, the conversation will explore the forces influencing vehicle costs, including market dynamics, technology transitions, and growing global competition.